Description

The Australian Marketing Institute's record of service to the marketing profession goes all the way back to our origin in 1933. Over the intervening years we have continually evolved to meet the changing needs of marketers, delivering services to help members maximise their professional growth.

The Institute's leadership role in advancing the marketing profession has resulted in the emergence of Certified Practising Marketer (CPM) accreditation as a practising benchmark, the establishment of a Code of Professional Conduct, and the move towards defined practising standards for marketers and marketing metrics for organisations.

The Australian Marketing Institute's Foundation Workshops are a series of marketing and communications workshops that have been specifically designed to meet the training needs of business professionals. If you want to learn more about marketing or seek to improve your marketing skills in specific areas, these workshops offer excellent training without having to make a commitment to long, academic-focused courses.

The 2010 Foundation Workshops are appropriate for people who are new to the marketing world and wish to boost their training, people working in marketing-related areas, and individuals who want training to further expand their range of skills

2010 Foundation Workshops include

• Principles of Marketing
• Introduction to Digital Marketing (new in 2010)
  • Effective Marketing Plans: Strategy to Tactics
  • Marketing for Professional Services
  • Social Media Applications for Business
  • Business and Public Relations Writing
  • Principles of Public Relations (new in 2010)
  • Project Management Skills for Marketing Professionals
  • Media Release Writing (new in 2010)